Samsung’s vision for 2020 is to “Inspire the World. Create the Future.” The Next eXperiences Team (NXT) at SISO has its foundation in this vision and develops innovative concepts for Samsung products through user research and design with a special focus on mobile devices.

 

NXT does continuous qualitative research to gain insights about consumer needs, aspirations and behavior. New concepts and prototypes are developed continuously involving users and partnering with different R&D teams at SISO. Subsequently these innovative solutions are channeled to different product management teams for realization in Samsung products.